February 7th, 2010
How long have you been thinking of writing a book? Are you ready to write a book but don’t know how to get started? Do you have a pile of notes, blog entries , papers and not quite sure what to do next?
Recent data suggests that the vast majority of people spend a portion of their time regularly listening to the radio. So, if these people were to include your target market, might it make sense to send them a little message about you services or products? I was listening to radio 2 the other time on BBC radio and I heard the news. I was seriously impressed with how clear the newsreaders were speaking. Whenever, I attempt to speak within the microphone or even just leave a message on my telephone, I sound all weird! Traditional businesses rely on phone contact for building relationships. In today’s busy world you need to know how to use voice mail as an effective business tool. Some from the greatest while in the business within the voiceover arena contain Sandy Warr and some of that crowd. You might think the radio announcers you listen to on the everyday basis are incredible at what is known as the “Ad Lib” within the organization. The majority of them aren’t. What they’re is professional, creative, funny and most importantly prepared. Several top morning shows have professional writers who are behind the scenes feeding material on the “on air talent” as the present progresses. Others spend hours researching existing events and planning what are going to be included inside the daily present.
That’s simply because, frankly, I will not generally locate it quite challenging for getting return calls from the voice mail messages I leave. Not even from complete strangers, renowned authors, top-level executives, etc.
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February 6th, 2010
The more automobile insurance leads that are accessible, the more opportunities you have to close a deal. Working prospects into sales is up to you. Sales reps set about this in a array of unique ways. It’s all about taking advantage of the best quality leads you can get your hands on. In order to help you achieve this, here are a few hints to make your job less problematic.
Unfortunately when people ask for a quote on the internet, a lot of them are not genuinely looking for insurance. Often these quotations will result in a complete waste of your time and effort. Many internet inquiries actually are generated from junk e-mail or automatic requests. Mostly these requests result in an astronomical quantity of work without very much profit. So, ensure you’re using top quality leads. Customers who require a brand-new policy or want adjustments to their current insurance policy are the leads you need to identify. These customers are eager to buy without a great deal of work. But what’s the most successful way of distinguishing the better leads? A highly recommended method is to utilize different filtering tools to put the new insurance leads into different folders based on the specific type of data you are provided with. It is also a good idea to prioritize those queries with the highest profitability too. It is usually advisable to strike while the iron is hot. In the majority of cases a great deal of your work has already been taken care of, you should not have to convince the client of the need for a great insurance policy. Indeed prosperous sales reps who source quality insurance leads will tell you they only get back with a quote to the prospect, and they buy the insurance. So don’t allow your hot leads to cool off before contacting them. Precisely how you make use of the information provided by the lead definitely affects the outcome. Do not forget to include any extra info which the buyer may have requested. If they has asked what deductible options are available, for example, remember to include this info in your quotation. At the end of the day, by adopting a few simple steps to help you work more effectively, you will be in a position to make the best of your car insurance leads and improve your profits.
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December 5th, 2009
A current job hunting campaign is by nature pretty complex. While the net has offered a variety of new sites and ways to communicate, it also creates increased rivalry for choice jobs and potential challenges for job hunters.
Job searches need to be thought of as a highly individualized, highly targeted marketing and selling process where you are the product. Your resume is an ad. Your extended network is your lead generating machine.
So where does the Web fit in? At AA-Careers, we recently listed a job on a popular job search site and got 500+ applications in a few days. For a single opening. That’s unreal competition.
Had the right someone contacted us ahead of our posting that job, they could have secured the job prior to getting all that competition. How? By knowing a person at our organization who became aware of the job prior to posting. Everyone was aware of the job for at least a week before it was posted. Who in your network might know of a job that’s coming on the market soon?
So the good news is that job sites give you a sense of who is hiring, and for what kinds of jobs. But once those jobs are posted, the rivalry is intense. You can still compete, if you have a well honed resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing - so you don’t stumble at a critical point.
Another issues to be aware of is how easily you can be checked out on the internet. As we Googled several candidates, we ran into some pictures and comments that were in questionable taste. Nothing illegal, but enough to sway our thinking about who to hire.
AA-Careers provides a comprehensive set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.
Be careful out there, and good hunting!
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October 23rd, 2009
In essence affliliate marketing is very much like an auction. Your internet site promotes merchandise for this, every purchase or enquiry pulls in commission. It isn’t as much effort, very low overheads, it sells while you rest, and even better, it is relatively simple to learn.
To begin, you must make a decision as to just which area you want to work in. To do this, discover solutions to problems a particular group of customers are experiencing, and then find out a means to address those issues. A simple way of achieving this easily is to find specific narrow keywords; in general people search for these less often, but they will convert far more. These important keywords can be obtained by using applications like Micro Niche Finder. The results compiled from this program or similar computer programs or services creates a listing of associated words and phrases that you may focus on in order to obtain top ranking on the web based search engines. Additional info is supplied from Micro Niche Finder, such as how many searches each word or phrase gets, precisely how many other sites who exploit them, and inforamtion on the competition as well. Last but not least, Micro Niche Finder data should help you locate the right domain, subject matter for your website, and even reveal the greatest sales opportunities.
Now it’s time to build a site; however you still have some crucial tasks to complete. Search engine optimization is absolutely crucial. Here SEO Elite information and other similar products comes in. This computer program automatically analyzes competitor’s sites and helps you by telling you what you can do to have top spot in the search engine listings. With SEO Elite the data generated from the program advises you on links, which words and phrases to focus on, and even an extensive listing of sites to submit articles to use. In a nutshell, Seo Elite information is similar to the data that a specialist in search engine optimization might give. Once you have determined which target market you’d like to sell in, plan your product advertisements, and your site is completed, then you are ready to literally enhance your search engine rankings. You’ll pick up a steady paycheck and question why you always struggled to make enough money!
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July 22nd, 2009
This type of marketing is akin to an auction house. Your website promotes various products and for this, you receive a percentage from each lead. It isn’t as much effort, very low overheads, it sells twenty-four hours a day, and it is simple to master. Firstly, you must make a decision as to which items or area you’d like to work in. To do this, find out what solutions to a problem a specific group of interenet users are anticipating, and then which solutions will help them. A good method of achieving this is finding specific sets of long tail keywords; there are less internet searches for these generally, even so greater proportion of these convert.
If you want to look for these important keywords, it is recommended that you use Micro Niche Finder. Information generated from Micro Niche Finder or analogous computer programs or services will give you a list of associated terms providing valuable information to get an advantage when it comes to ranking on an internet based search. Further info is also accessible by the application, such as search frequency, the exact number of competing websites, even competitor details. Finally, Micro Niche Finder data can identify suitable domains, material for your web site, and even point out suitable products to sell. Now it’s time to construct a site; but it will require a bit more than that. It’s important to fine-tune your website for the search engines. Products such as SEO Elite should make this easy. Competing web sites are examined by SEO Elite information which then provides advice on improving search results. With applications like SEO Elite, info generated by the software package advises you on links, the best keywords, and a list of sites for submitting articles to use. In Brief, Seo Elite information is the same sort of information that an SEO professional might provide. Once you decide on your target market sector, design some advertising, and your web site is completed, all you need to do is get your web site up in the search results. You will pick up a regular pay check and you will wonder why you didn’t consider this earlier!
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April 12th, 2009
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January 3rd, 2009
Landlords and rehabbers take notice - you may soon be focused on the new concepts of “Virtual Real Estate Investing“. There are many variations on what this term means, encompassing everything from using the internet to aid in real estate investing efforts to participating in online games such as SecondLife.
In order to figure out the truth of the matter, I sought out Bryan Ellis, whose experience in the fledgling industry is truly impressive.
Ellis says he adopted the term “virtual real estate investing” sometime before Y2K after he realized that making money online is conceptually very similar to making money with physical real estate.
One example of the parallels between virtual and physical real estate Bryan Ellis cites is the similarity between the monetization of domain names versus physical property. “These types of assets - websites and physical real estate - can be monetized in very similar ways like buy lo/sell high, leasing/rental and advertising opportunities” he says.
I must admit: Its easy to see the parallels. Consider this: If you own a piece of real estate in a desirable neighborhood, your real estate has value because other people are interested in that location. Similarly, ownership of a desirable domain name is valuable for the same reasons. Regardless of the type of asset, you can sell or lease or use any number of strategies to turn the assets into cash.
In our next installment of this series on virtual real estate investing, Bryan Ellis will share the internet analogies to the physical concept of real estate development.
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December 19th, 2008
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June 23rd, 2008
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June 15th, 2008
A) Background
Unfortunately local newspapers - relied on for so long as the mainstay of event publicity - are beset by falling circulations and deteriorating editorial quality. The old discussions about paid papers versus free papers seem very dated - now it is more a question of trying new ways of attracting visitors to events.
B) Today’s Publicity Plan
What you do will of course depend on your budget and who you want to attract. If you are serious about publicity you will at least consider carefully the following elements:
Posters:
Can be displayed in shop windows, on roadside verges (you may need council permission), on community/parish noticeboards and other suitable sites. Remember to take them down after your event - nothing turns off the public more than out-of-date posters which can rightly be defined as litter. A4 posters can be printed up on a home printer - but remember not to try and squeeze in too much detail - your graphics and type should be large.
Local Media (Advertising and Editorial):
Newspapers
No longer the only ganme in town of course, but still worthwhile. Two smaller adverts in What’s on over two weeks may well get better results than one larger one.
Radio and Television
You’ll need to think of a good angle to get editorial coverage
Parish and Community
Often cheap to advertise, and hungry for editorial copy provided it really is about local people or for a local cause.
Specialist Media:
If your event concerns fund-raising for a particular sector charity, or is likely to attract enthusiasist for a particular interest, then don’t forget to let any specilist magazines know well in advance. If suitable, you could suggest discounted entry or some other benefit to the editor as a Reader offer.
Direct Mail and Leaflets:
The Royal Mail offers some free lifestyle and demographic targetting services based on postcode sectors, but these will only be of use if your proposed drop is 50,000 items or more. You can organise leaflet drops through various delivery agencies, but if you operate very locally ask the Boy Scouts or similar groups to help in return for a donation.
Internet:
You’ll be using your own website if you have one. www.WhereCanWeGo.com is a must - it offers free listings of events, sortable by locality, date, and interest.
…and finally:
Tell everyone you know personally. Email. Telephone. Chat. And ask them to let their friends know too…
Kimble Earl is Marketing Director of http://www.wherecanwego.com Britain’s What’s On Event Guide. He has been an independent Marketing Consultant for many years, working in many parts of the UK Media business, including a time as Editor of a Regional Newpaper.
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